Tag Archives: Christopher Johnson
Some months back I subscribed to SiriusXM Satellite Radio for the first time, and one of the first stations I tuned to was Outlaw Country. I wasn’t paying much attention one afternoon during the NCAA basketball tournament when I heard … Read more
In my last post I summarized Christopher Johnson’s new book Microstyle: The Art of Writing Little and quarried out of his text some examples of company names, slogans, ad pitches, and quotes. The microstylistic question for each: does it work?
I’ve been having a lot of fun lately working my way through the new book by Christopher Johnson, Microstyle: The Art of Writing Little. In a recent post I quoted Johnson’s full definition of “microstyle,” but suffice to say, the … Read more